Statement of Intent

 Here is our proposal for the tourism ad. We all worked together on this.

Statement of Intent 

Tourism Ad
Primary Target Audience
Demographic	Young adults (18+) perhaps adults too We decided to change our target audience age to a post teen age. Both male and female Locals and domestic tourists International tourist from all over the world
Psychographic	Nightlife enthusiast  Middle class - high class (locals) People that are able to travel internationally  Adventure tourists Special interest tourists (seeking new things, cultures, and experience)
Secondary Target Audience
Older people (aged 30+) Or families with kids.	Some people in this age might still have the interest and enthusiasm to enjoy nightlife. Families with kids can also be targeted but only through some scenes, excluding the night club and drinks. There are also some activities such as the night market that are family friendly, and can be an interesting experience to enjoy when visiting Bali.
Content Overview
We’re starting the video with a close up switching the context to nightlife in Bali (our main context). There will be a blackout scene, switching to an actor getting ready for bed. Then, there will be a phone call that is asking “yo you wanna go out tonight?” Our background song will be remixed between the scenes. Okay change of plans… because we think that the phone call scene should be the opening of the ad to make it interesting and we’re thinking of a daydreaming kinda thing. Starting with a girl in her bedroom just about to sleep, when she gets a random phone call from her friend, asking if she wants to hangout that night. She wouldn't give an answer yet, but she lets out a sigh, and that is where the music starts playing. From that scene, it would cut to a scene of sunset going down with a text “when the sun goes down..” and a sink in cut. The first beat of the music would show different cuts of nightlife in Bali. Starting with teenage girls hanging out at Playroom, Slushy Society, and Love Anchor, G swing, and Shooters. We decide to add a little addition at the beginning of the scene, to do an extreme close up shot on the phone ringing.  We’re removing the G swing because it’s closed at the time we were about to shoot that scene.
Unique Selling Point
We want to show that Bali is not only known for its tropical beach or heavy culture, but we’re also trying to convince people that Bali can also be enjoyable in any time of day, in this case, especially at night.
Representations
People: There will be the girl actor and the friend talking through the phone, and most of these actors are going to be 18+ because it might contain some adult activities such as night club, etc. Places: night club, g swing, beach
Dominant Reading (Your message)
“When the sun goes down…” is going to be the main text that would appeal to audiences because the whole point of this ad is to show what’s going on in Bali once the sun goes down, at night. We decide to change our main message to “don’t miss out on Bali’s nightlife” because we couldn’t get into adult’s locations such as clubs.